Yext’s Fall ‘20 Release is Now Live!

Author: Nick Oropall, Senior Product Marketing Manager
Date: October 2020

For those of you who are new to Hitchhikers — Welcome to Yext's new training platform & community! Hitchhikers will be the home for all of Yext's product and release updates moving forward so we encourage you to create a free user and check out the platform.

Yext's seasonal releases are always packed with new features and functionality to keep Hitchhikers on the cutting edge of search, and the Fall '20 Release is no different. Across the product suite we have added new features that will help you to drive value, save time, and increase flexibility.

Here are just a few of the powerful new features in the Fall '20 Release:

New Answers Implementation Options

When it comes to your website, we know there is no such thing as "one-size-fits-all." With that in mind, we have built out even more options to implement Answers and provide an amazing search experience to your customers.

With the new Overlay Integration you can install an Answers search button on your pages with a single line of Javascript! This integration helps to add the power of Answers to your site with minimal lift and can be done easily through a tag manager.

In addition, businesses of all sizes use both WordPress and Yext to build amazing client experiences. To help brands around the world add the Yext Answers bar to their WordPress powered sites, we built a new Answers Plugin for Wordpress to drive the time-to-value even faster.

Knowledge Graph Custom Sections

Each business is organized differently and it is very important to us that Hitchhikers can structure their Knowledge Graph according to what makes the most sense for their business needs. As more and more businesses around the world build out their Knowledge Graphs with new entities and facts about their brand, there is an increased need for flexibility within the graph. Custom Sections provide that ability to make your Knowledge Graph truly your own.

For example, if a restaurant creates a custom entity for Menu Item and a few Custom Fields for nutrition information, now users can easily group those into a "Nutrition Information" section of the Knowledge Graph and make it easily visible at the top of the entity edit page.

Bing Suggestions

Every day consumers are suggesting updates to your Bing location listings. To help ensure the most accurate data, and give you the control of your listings, Yext is launching Bing Suggestions.

Now, in addition to Google, Facebook, and Yelp, Hitchhikers can see their Bing Suggestions for locations in the United States and determine whether to accept or reject edits, helping keep the data in your Knowledge Graph and customer experiences up-to-date.

That's not all! To learn more about the Fall '20 Release including demos, deep dives, new publishers and more, check out the Hitchhikers exclusive Sneak Peek: Fall '20 Release webinar recording with Jon Kennell, Yext's SVP of Product.

If you have any questions or feedback related to the release, please stop by the Hitchhikers Community. We have specific topics for each release item and will have the experts standing by, ready to answer any questions you have.

We know many of the Hitchhikers will want to check out everything in the Fall '20 release. For the full list of features head to the Fall '20 Release Notes.

All Blog Posts

Why Being More Human Should Be Every Brand’s Goal Right Now — and How Search Is The Secret Weapon

Lauren Cuthbert

When Bell Laboratories designed the “Audrey” system to recognize the numbers 1 to 10 when spoken by one (and only one) voice in 1952, it was a big deal — one that no doubt resulted in an unknown number of champagne corks hitting the ceiling. It took another decade, however, before more complex language entered […]

Yext Offers Answers Product for Free to Help Brands Deliver Accurate and Timely Information about COVID-19

Yext

Yext, Inc. (NYSE: YEXT), the Search Experience Cloud company, today announced that it is offering for free its new site search product, Yext Answers, to help brands in the wake of the global COVID-19 pandemic. For a 90-day period, eligible businesses across industries will be able to transform their own website into a powerful search […]

This Two-Part Search Strategy Is the Key to Capturing and Converting High-Intent Traffic

Yext

There’s no doubt that our lives have profoundly changed in the face of this global pandemic. As the spread of COVID-19 continues to disrupt life as we know it — forcing us into new rhythms, many of which are becoming increasingly digital — people are taking to the internet to ask their questions. And they […]

3 Ways Your Brand Can Build Trust Online

Lauren Cuthbert

No need, no money, no hurry, no desire, no trust. No, those aren’t song lyrics or a morose elegy. Those are the five basic obstacles to any sale, according to the late sales guru and motivational speaker Zig Ziglar, known for insights on the psychology of selling. One might argue that, with persistence, you could […]

4 Ways to Reduce Churn: Exactly Why Customers Bail and How To Keep Them

Lauren Cuthbert

You probably know that reducing your customer churn rate — the percentage of customers who stop doing business with your company during a particular time period — can pay dividends. What you might not know is exactly how much you stand to improve your bottom line by your churn rate by different amounts. The size of the […]

How to Redesign Your Website to Deliver Answers And Drive Conversions

Lauren Cuthbert

We recently wrote about the importance of having a website that is functional, not just well designed. If you’ve done the work to ensure your customers can easily find answers to their questions — thus eliminating the tax on your customer service team — great job. However, you still have more work to do. Reducing […]

4 Major Mistakes to Avoid in Building Your Martech Stack

Lauryn Chamberlain

There are now more than 7,040 martech solutions on the market — up from just 150 solutions less than a decade ago. If you were to use one of these solutions per day, every day, it would take you almost 20 years to try them all.  With those numbers in mind, it’s easy to see […]