Meet the Hitchhikers Team: Alyssa Hubbard

Author: Alyssa Hubbard, Program Development
Blog Date: October 2020

About me

I started at Yext in the Upward program, an 18-month Rotational Program across departments such as Operations and Product Strategy. Upon finishing the program, I joined the Hitchhikers team full-time, and it has been an exciting opportunity to build a platform to empower our community of Yext power users. I have been thrilled to be a part of Hitchhikers, working to develop the program early on from researching community development best practices to implementing gamification tactics. In my experience, a typical day doesn't exist in the world of Hitchhikers.

But on a given day, you might find me…

Mentoring new Hitchhikers

One exciting aspect of training new Hitchhikers for me is to see and understand different learning styles: for example, are you a visual learner? An auditory learner? A tactile learner? I've really discovered how we can expand the Hitchhikers learning experience to fit through different modalities. It's wonderful to see the leaderboard grow and add new users to our platform each day.

Managing Admin tools such as Solution Templates

Every other week, our team meets to discuss one of our most important Admin tools — Solution Templates. Solution Templates are pre-built configurations that can be installed into an account (check out our Solution Templates module here). It's a crucial exercise for our team to think strategically about how a business or industry would utilize a template and structure these templates accordingly. With Solution Templates, we can deploy and spin up Answers experiences in just minutes. It's really like magic.

Preparing new product features

Currently, we are gearing up for our Fall Release. It's invigorating to see these new features and watch immediately how these innovations can enhance a client's experience. For example, with a new feature, I was able to create new Analytics reports for Answers queries with no Knowledge Graph results, allowing clients to optimize their search results quickly and effectively. Additionally, leading up to the release date, our team and I will continue to work to update our Hitchhikers site to include these new features — keep your eyes out for the Fall '20 Release!

Answering community questions in our forum

I take time most days to answer posts from the community. The Hitchhikers Community is an incredible resource. The solutions I provide have improved my relationships both internally and externally at Yext while deepening my own understanding of the Yext platform. The Community motivates me to continually challenge myself to think outside the box about what we can achieve with Yext. Hitchhikers ask great questions and share innovative ideas. It is wonderful to learn from one another — just to give you an example, yesterday I learned how you can creatively modify your Handlebars file to make your entire Answers Card clickable. It's gratifying to combine contributing new ideas and solving problems which help our Hitchhiker community.

Being a hitchhiker is an innovative and dynamic day-to-day experience. It has been very fulfilling to be a part of the public launch of the Hitchhikers Program this year. I am excited for its new directions on the road ahead.

All Blog Posts

Determine Location Intent in a Search Engine

Max Shaw, VP Product

One of the most common use cases for a search engine is finding something by a "location". Here are some basic examples: Cardiologist near Green Bay, Notary near me, Restaurants open now. These are all pretty simple queries, but getting these to work in a search engine is much more complex than you might imagine.

4 Methods for Increasing Site Search Clicks

Rick Swette, UX Research

We know good search drives business impact. It increases conversions and transactions, reduces search bounce rate, and boosts overall customer satisfaction. So, how do we get more people to trust and use site search? We embarked on a study to find this out.

How to Measure the Success of Your Site Search

Basil Polsonetti, Data Insights

Most brands know that site search is a feature their website should have, but unless the site is dominated by e-commerce, it’s often relegated as a check-the-box task when building a new website.

The Danger in Document-Level Sentiment Analysis

Calvin Casalino, Senior Product Manager

In order for your feedback to become an actionable item to help businesses provide a better experience, they need a way to analyze the granular content of all of their reviews, at scale.

Deep Dive into Duplicate Suppression

Dee Luo, Product Manager

Brands know the importance of having accurate information across all the apps, maps, and directories where consumers are searching for information. In a perfect world, powering that brand data and managing each of these listings would be enough to ensure that consumers consistently get the answers they're searching for.

Yext Answers Algorithm Update: Milky Way

Max Shaw, VP Product

Yext Answers is constantly improving it’s search algorithm to provide more relevant results over time. Milky Way is the first official upgrade to the Answers Algorithm and includes a series of important upgrades to provide better search precision and recall.

GMB API Update - Dedicated Food Menus

Dee Luo, Product Manager

On August 24, 2020, Google launched version 4.7 of its Google My Business (GMB) API. This update includes enhancements to how your restaurant locations can sync and display food menus on Google.

Structuring Your Knowledge Graph

Jessie Yorke, Yext Administrator

In this post we are going to discuss strategy and give you some tools to effectively think about structuring your own brand's Knowledge Graph!

Welcome to the Hitchhikers Program

Liz Frailey, VP Developer & Admin Experience

Welcome to Hitchhikers! We are so excited to have you join our mission of creating amazing search experiences for brands of all sizes.

Introducing: Yext Answers Plugin for WordPress

Alex Barbet, Product

Businesses of all sizes use both WordPress and Yext to build amazing client experiences, and as more and more brands around the world add the Yext Answers bar to their WordPress powered sites, we wanted to provide a way to drive their time-to-value even faster.

Yext’s Fall ‘20 Release is Now Live!

Nick Oropall, Senior Product Marketing Manager

For those of you who are new to Hitchhikers — Welcome to Yext's new training platform & community! Hitchhikers will be the home for all of Yext's product and release updates moving forward so we encourage you to create a free user and check out the platform!

Meet the Hitchhikers Team: Alyssa Hubbard

Alyssa Hubbard

Alyssa Hubbard began at Yext in the Upward Rotational Program. Now she is full-time on the Hitchhikers team, working to build a platform to empower our community of Yext power users.

Yext Answers Algorithm Update: Andromeda

Allie Allegra, Senior Product Marketing Manager

We are constantly making improvements to the underlying Answers algorithm. Our latest algorithm release, Andromeda, includes cutting edge improvements that optimize the overall search experience. With this release, our algorithm now has the ability to search semi-structured data. You can now opt-in to access these improvements depending on your configuration.

WCAG and Search: Developing an Accessible Search Experience

Rose Grant, Associate Product Manager

What’s WCAG? WCAG stands for the Web Content Accessibility Guidelines (WCAG). WCAG is not always black and white; its rules often have a variety of interpretations.

Meet the Hitchhikers Team: Amani Farooque

Amani Farooque, Program Development Manager

Wonder what's behind the avatar for some of those people you see constantly on the Hitchhikers Community? My name is Amani Farooque and I work as a Program Development Manager at Yext, managing the Hitchhiker Platform and focusing on enhancing developer and administrator experience. Read more to learn more about me and get a behind-the-scenes glimpse of what maintaining the program entails!

Now Available: Shopify Product Catalog Sync for Yext

Lilly Fast, Senior Business Development Manager

Shoppers have questions about your products, and your ability to answer will determine if they buy or if they bounce. But with rapid changes to your business, it can be hard to keep your product information consistently up-to-date.

Now Available: Yext Product Catalog Sync for Magento Commerce, an Adobe Company

Lilly Fast, Senior Business Development Manager

Shoppers have questions about your products, and your ability to answer will determine if they buy or if they bounce. But with rapid changes to your business, it can be hard to keep your product information consistently up-to-date.

A New Way to Search FAQS

Max Davish, Associate Product Manager

Semantic search is a new way of searching for FAQs. Instead of looking at keywords, it measures the similarity in meaning between two questions. Answers does this using BERT - the same revolutionary natural language processing technology that powers other Answers features like location detection and entity recognition.

How to Build Discoverable and High-Converting Landing Pages

Sonia Elavia, Senior Product Marketing Manager

Search is a massively important marketing channel. Fifty-three percent of website traffic comes from organic search, so it’s critical that businesses optimize for these experiences. But how do you actually build out a strong presence in organic search? Having search-optimized landing pages is critical.

Exporters: From Yext to Your Listings

Calvin Casalino, Senior Product Manager

Our Listings delivery pipeline ensures your data stored in the Knowledge Graph appears on Listings everywhere consumers are asking questions. How do we make sure your data is updated on all publishers as quickly as possible while still ensuring data is formatted properly for each endpoint? Yext’s Listings exporters.

2020: Hitchhikers Year in Review

Liz Frailey, VP Developer & Admin Experience

2020 has been a rollercoaster of a year for everyone for a multitude of reasons. On the Hitchhikers Team, we were able to overcome some of the year's obstacles to really transform the program.

Understanding the Answers Algorithm

Pierce Stegman, Data Scientist & Michael Misiewicz, Data Science Manager

See for yourself how the Answers algorithm works on the Understanding the Answers Algorithm site built by our Data Science team!

A Type System for Knowledge Graph Entities

Oscar Li, Software Engineering Lead

Our type system serves as the foundation of the Knowledge Graph by dictating the structure, validation, and display of fields. The type system guarantees the consistency and correctness of any field value retrieved from the Knowledge Graph. This makes it easier for our engineers to reason about code that handles particular fields, for our customers to manage their entity data, and for our publishers to trust the quality of our data.

3 Integrations That Can Help You Get More Out of Yext

Jonathan Gitlin, Content Marketing Manager, Workato

As a Yext user, you’re likely well aware of the platform’s product suite and the value each solution delivers. But did you know that you can provide even better search results for visitors, collect more reviews from customers, and analyze data more closely by integrating Yext with the apps and systems your team already uses?