Meet the Hitchhikers Team: Amani Farooque

Author: Amani Farooque, Program Development Manager
Date: November 2020

Wonder what's behind the avatar for some of those people you see constantly on the Hitchhikers Community? My name is Amani Farooque and I work as a Program Development Manager at Yext, managing the Hitchhiker Platform and focusing on enhancing developer and administrator experience. Read more to learn more about me and get a behind-the-scenes glimpse of what maintaining the program entails!

About Me

Yext has been my home for the past three years! I started on our Technical Engagement team implementing custom Pages and ETL implementations for our Enterprise clients. In my next role I was able to launch some of our first Answers beta implementations to develop the implementation and post-launch methodology you can learn through the Hitchhikers program. As one of the initial members of the Hitchhikers program team, I worked to develop the program from the ground up to where we are today! Below, read some of my favorite parts of working on the Program team.

Product Feature Release Planning

One of our top priorities is to make sure our community has access to all of the new product features and understands how best to use them. We work very closely with our Product Management and Engineering teams to anticipate new features and updates that we will need to make to our Hitchhiker module content to ensure everything is fresh. We also work with them to publicize these new exciting features to our community — check out the Product/Library Release category in the community & subscribe to get our updates!

Hosting Office Hours

Every Tuesday at 11AM ET, we host office hours for the Hitchhikers community to help troubleshoot any issues they're having as they build Yext experiences for their customers. Hitchhikers will post their questions on the community (see an example here) for us to review during the session. Ahead of office hours, we'll coordinate on our team who can walk through a live example or explain the concept. Join one of our upcoming office hours and learn more here!

Reviewing Staging Experiences

One cool feature of the platform that we've introduced recently is the ability to submit your experience for review from our team. Available to Pathfinder ranks or higher, you'll see this badge on your home screen to request feedback from us!

Our team will review the experience according to our build best practices and any information you provide about your client's KPIs. I usually review a few of these weekly, in particular for some of our Answers Free Trial customers!

Training Future Hitchhikers

Last, but not least, I help train and onboard new Hitchhikers into the program, so that they can implement Yext products with all of our best practices in mind. After Hitchhikers go through the digital training (through one of our Curriculums), we will often give them demo assignments to practice a client kickoff, an Answers build demo, and an intent page template before they start taking on real clients.

Can't wait to meet all of you emerging Hitchhikers through the community or our various events!

All Blog Posts

Determine Location Intent in a Search Engine

Max Shaw, VP Product

One of the most common use cases for a search engine is finding something by a "location". Here are some basic examples: Cardiologist near Green Bay, Notary near me, Restaurants open now. These are all pretty simple queries, but getting these to work in a search engine is much more complex than you might imagine.

4 Methods for Increasing Site Search Clicks

Rick Swette, UX Research

We know good search drives business impact. It increases conversions and transactions, reduces search bounce rate, and boosts overall customer satisfaction. So, how do we get more people to trust and use site search? We embarked on a study to find this out.

How to Measure the Success of Your Site Search

Basil Polsonetti, Data Insights

Most brands know that site search is a feature their website should have, but unless the site is dominated by e-commerce, it’s often relegated as a check-the-box task when building a new website.

The Danger in Document-Level Sentiment Analysis

Calvin Casalino, Senior Product Manager

In order for your feedback to become an actionable item to help businesses provide a better experience, they need a way to analyze the granular content of all of their reviews, at scale.

Deep Dive into Duplicate Suppression

Dee Luo, Product Manager

Brands know the importance of having accurate information across all the apps, maps, and directories where consumers are searching for information. In a perfect world, powering that brand data and managing each of these listings would be enough to ensure that consumers consistently get the answers they're searching for.

Yext Answers Algorithm Update: Milky Way

Max Shaw, VP Product

Yext Answers is constantly improving it’s search algorithm to provide more relevant results over time. Milky Way is the first official upgrade to the Answers Algorithm and includes a series of important upgrades to provide better search precision and recall.

GMB API Update - Dedicated Food Menus

Dee Luo, Product Manager

On August 24, 2020, Google launched version 4.7 of its Google My Business (GMB) API. This update includes enhancements to how your restaurant locations can sync and display food menus on Google.

Structuring Your Knowledge Graph

Jessie Yorke, Yext Administrator

In this post we are going to discuss strategy and give you some tools to effectively think about structuring your own brand's Knowledge Graph!

Welcome to the Hitchhikers Program

Liz Frailey, VP Developer & Admin Experience

Welcome to Hitchhikers! We are so excited to have you join our mission of creating amazing search experiences for brands of all sizes.

Introducing: Yext Answers Plugin for WordPress

Alex Barbet, Product

Businesses of all sizes use both WordPress and Yext to build amazing client experiences, and as more and more brands around the world add the Yext Answers bar to their WordPress powered sites, we wanted to provide a way to drive their time-to-value even faster.

Yext’s Fall ‘20 Release is Now Live!

Nick Oropall, Senior Product Marketing Manager

For those of you who are new to Hitchhikers — Welcome to Yext's new training platform & community! Hitchhikers will be the home for all of Yext's product and release updates moving forward so we encourage you to create a free user and check out the platform!

Meet the Hitchhikers Team: Alyssa Hubbard

Alyssa Hubbard

Alyssa Hubbard began at Yext in the Upward Rotational Program. Now she is full-time on the Hitchhikers team, working to build a platform to empower our community of Yext power users.

Yext Answers Algorithm Update: Andromeda

Allie Allegra, Senior Product Marketing Manager

We are constantly making improvements to the underlying Answers algorithm. Our latest algorithm release, Andromeda, includes cutting edge improvements that optimize the overall search experience. With this release, our algorithm now has the ability to search semi-structured data. You can now opt-in to access these improvements depending on your configuration.

WCAG and Search: Developing an Accessible Search Experience

Rose Grant, Associate Product Manager

What’s WCAG? WCAG stands for the Web Content Accessibility Guidelines (WCAG). WCAG is not always black and white; its rules often have a variety of interpretations.

Meet the Hitchhikers Team: Amani Farooque

Amani Farooque, Program Development Manager

Wonder what's behind the avatar for some of those people you see constantly on the Hitchhikers Community? My name is Amani Farooque and I work as a Program Development Manager at Yext, managing the Hitchhiker Platform and focusing on enhancing developer and administrator experience. Read more to learn more about me and get a behind-the-scenes glimpse of what maintaining the program entails!