Welcome to the Hitchhikers Program

Author: Liz Frailey, VP Developer & Admin Experience
Blog Date: September 2020

You've Arrived!

Welcome to Hitchhikers! We are so excited to have you join our mission of creating amazing search experiences for brands of all sizes.

The Hitchhikers Program

A little over a year ago, our small team set out to make it possible for anyone to build experiences on the Yext platform with the right level of training and the right set of tools. We researched learning platforms, we reconceptualized product features, and we used our own employees as guinea pigs for how we talk about and deliver product training.

When creating Hitchhikers we truly wanted to build a unique program from the ground up. Our goal was to build a community that could provide value to anyone around the world who wanted to learn more about Yext, and the world of search — from our longtime clients and partners who are in the platform everyday, to a search enthusiast who has no prior experience with our brand.

To us, Hitchhikers is more than just a program, it's a philosophy that we call "The Hitchhiker Lifecycle". It's the dedication to doing more, to constantly evolving, to embracing challenge, to ongoing improvement.

But, what is Hitchhikers?

If you haven't completed it already, you can earn the Hitchhikers badge and learn all about the program in the Hitchhikers Track! I wouldn't want to spoil the fun of earning your first badge, but here is a quick introduction to what you can expect:

The Hitchhikers Program is designed to train power users to optimize search experiences and develop solutions on top of Yext's technology, especially the Knowledge Graph, Pages and Answers.

There are 2 main components to the program:

Learning Platform - A comprehensive platform to train you on how to get the most out of the Yext Search Experience Cloud.

Community - A place to ask questions, learn best practices, and connect with peers. The community will include an online forum as well as offline activities and opportunities.

Those are the two main components, but they are just the beginning of the cool features you can find in the platform. You'll notice interesting and unique touches throughout the platform, our team had a lot of fun as we built the site and I hope it shows! My personal favorite part of the Hitchhikers platform are the in-platform challenges. You heard that right, you actually get hands-on in the Yext platform and we automatically check your work for you!

What should you do next?

Completing the Hitchhikers track is the best way to get your lay of the land around here. Oh and did I mention you get to earn your first badge?

After that? The Hitchhikers platform is your frontier to explore. You'll have the opportunity to:

  • Engage with power users in the community by asking (or answering!) a question
  • Complete quizzes and hands-on challenges to see how fast you can rank-up
  • Check out exclusive blogs written by the Yext product experts
  • Register for Hitchhikers-only webinars and events
  • And so much more

If you need anything please do not hesitate to reach out! Your feedback helps us to build a more valuable program to Hitchhikers around the world.

Liz Frailey
Chief Executive Hitchhiker

All Blog Posts

Determine Location Intent in a Search Engine

Max Shaw, VP Product

One of the most common use cases for a search engine is finding something by a "location". Here are some basic examples: Cardiologist near Green Bay, Notary near me, Restaurants open now. These are all pretty simple queries, but getting these to work in a search engine is much more complex than you might imagine.

The Danger in Document-Level Sentiment Analysis

Calvin Casalino, Senior Product Manager

In order for your feedback to become an actionable item to help businesses provide a better experience, they need a way to analyze the granular content of all of their reviews, at scale.

Deep Dive into Duplicate Suppression

Dee Luo, Product Manager

Brands know the importance of having accurate information across all the apps, maps, and directories where consumers are searching for information. In a perfect world, powering that brand data and managing each of these listings would be enough to ensure that consumers consistently get the answers they're searching for.

GMB API Update - Dedicated Food Menus

Dee Luo, Product Manager

On August 24, 2020, Google launched version 4.7 of its Google My Business (GMB) API. This update includes enhancements to how your restaurant locations can sync and display food menus on Google.

Structuring Your Knowledge Graph

Jessie Yorke, Yext Administrator

In this post we are going to discuss strategy and give you some tools to effectively think about structuring your own brand's Knowledge Graph!

Yext’s Fall ‘20 Release is Now Live!

Nick Oropall, Senior Product Marketing Manager

For those of you who are new to Hitchhikers — Welcome to Yext's new training platform & community! Hitchhikers will be the home for all of Yext's product and release updates moving forward so we encourage you to create a free user and check out the platform!

Meet the Hitchhikers Team: Alyssa Hubbard

Alyssa Hubbard

Alyssa Hubbard began at Yext in the Upward Rotational Program. Now she is full-time on the Hitchhikers team, working to build a platform to empower our community of Yext power users.

WCAG and Search: Developing an Accessible Search Experience

Rose Grant, Associate Product Manager

What’s WCAG? WCAG stands for the Web Content Accessibility Guidelines (WCAG). WCAG is not always black and white; its rules often have a variety of interpretations.

Now Available: Shopify Product Catalog Sync for Yext

Lilly Fast, Senior Business Development Manager

Shoppers have questions about your products, and your ability to answer will determine if they buy or if they bounce. But with rapid changes to your business, it can be hard to keep your product information consistently up-to-date.

Now Available: Yext Product Catalog Sync for Magento Commerce, an Adobe Company

Lilly Fast, Senior Business Development Manager

Shoppers have questions about your products, and your ability to answer will determine if they buy or if they bounce. But with rapid changes to your business, it can be hard to keep your product information consistently up-to-date.

Exporters: From Yext to Your Listings

Calvin Casalino, Senior Product Manager

Our Listings delivery pipeline ensures your data stored in the Knowledge Graph appears on Listings everywhere consumers are asking questions. How do we make sure your data is updated on all publishers as quickly as possible while still ensuring data is formatted properly for each endpoint? Yext’s Listings exporters.

2020: Hitchhikers Year in Review

Liz Frailey, VP Developer & Admin Experience

2020 has been a rollercoaster of a year for everyone for a multitude of reasons. On the Hitchhikers Team, we were able to overcome some of the year's obstacles to really transform the program.

3 Integrations That Can Help You Get More Out of Yext

Jonathan Gitlin, Content Marketing Manager, Workato

As a Yext user, you’re likely well aware of the platform’s product suite and the value each solution delivers. But did you know that you can provide even better search results for visitors, collect more reviews from customers, and analyze data more closely by integrating Yext with the apps and systems your team already uses?

Google’s Latest API Update: More Hours

Teddy Riker, Associate Product Manager

On February 25th, 2021, Google launched version 4.9 of its Google My Business (GMB) API. This update includes support for additional hours types, for options such as delivery, drive through, and more.

Spring ‘21 Release is Now Live!

Nick Oropall, Senior Manager of Platform Product Marketing

Yext's seasonal releases are always packed with new features and functionality to keep Hitchhikers on the cutting edge of search, and the Spring '21 Release is no different. Across the product suite, we have added new features that will help you to drive value and improve your user experience.